Jack Daniel's Barrel Hunt

2016 was the year when the Jack Daniel's distillery in Tennessee, United States turned 150 years old and this special year called for a celebration around the world.

In India, JD along with The Glitch, came up with an idea to capture special moments from JD lovers across the country shared as essays of celebrations & success with Jack Daniel's. 150 of these stories would then be stocked inside barrels of the virtual distillery which users from around the world would navigate as an immersive 3D experience via the web.
Built with WebGL (Three.js) this experience was delivered successfully to a wide audience supporting mobile platforms such as the Apple iPad and Android tablets.
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